Norton 360 family retires with a confusing rebranding exercise

norton security rebrandThe owners of the Norton software brand, Symantec, have embarked on a strange rebranding exercise. Let’s face it, the antivirus company that doesn’t move with the times is going to get left behind. So what is this replacement for the products “Norton 360”, “Norton Internet Security” and “Norton Antivirus” going to be called? Something cute like “Poppy” or brutal like “JackHammer” perhaps? Maybe a more purposeful name like “Virus Obliterator”? Err no… meet… wait for it…

Norton Security

There’s a new Sheriff in town (and his name sounds very much like the old one).  For me, Norton needed to move away from that name. The early versions were absolute resource hogs (I’m going back to pre 2009 or thereabouts) but they tidied their act up and started to present versions that were slick, had low CPU/RAM usage and made use of a pretty decent user interface. All in, it became a well rounded product. It was then that they should have rebranded in my eyes. Ask most people who used the old security suites if they recommend Norton now and they’ll say “Nah, bloated rubbish”. Bad reputations are harder to shake if you keep the same name. Shit sticks it seems…

Do users of the old Norton products still get updates?

Well let’s see what the new business model is then. According to Symantec:

As a current customer of a Norton AntiVirus, Norton Internet Security or Norton 360 product, you can continue to renew your subscription at this time, receive protection updates, and support for the product you have been using. If you are currently enrolled in Automatic Renewal Service, renewal of your enrolled product will be processed until further notice. During the renewal process, you may also have the option to upgrade to a different product. Choose the renewal or new product with the features that best meet your needs and you will continue to receive the latest in security updates during your subscription.

So, basically yes, they will offer support and updates for old products but will be pushing users to upgrade to the new family of products.

Norton security with Backup

This is the alternative to the plain Internet Security version. Cloud backup is something they have offered since Norton 360 came along, but now there is a move towards the ever-increasing synchronising of mobile and tablet data, Norton are unsurprisingly jumping on this.

If I was to be totally cynical, I’d say that it is a great business plan to offer cloud backup, even at cost price. Why? Well if the Internet Security software subscription is due and the user doesn’t renew, then they lose their online data. Who would want this? Guaranteed renewals makes sense for vendors and reduces the risk of jumping ship to sail with another vendor like Kaspersky, AVG or McAfee to name but a few.

We shall be reviewing the new software suites and doing comparative real-world tests but, until then, rest assured that the old Symantec Norton products are supported and will continue to receive updates.


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